Best Plus-Size Apparel Brands in the U.S.
The fashion industry is finally embracing size inclusivity, offering stylish, well-made clothing for women size 14 and above. These top U.S. plus-size brands prioritize flattering fits, quality fabrics, and trendy designs that empower you to dress confidently. Discover the best plus-size apparel brands in 2025 that celebrate real bodies with real style.
1. Universal Standard
Sizes: 00 to 40
Style: Modern, minimalist, elevated basics
🛍️ Why We Love It:
Universal Standard is a leader in plus-size fashion and true inclusivity. Instead of just scaling up straight-size designs, they focus on fit-first for every size. Each piece is carefully crafted to flatter real bodies. Their collections combine sleek, minimalist style with practical wearability. Perfect for work or weekends, they use high-quality fabrics and timeless silhouettes. Universal Standard delivers style without compromise.
👉 Top Picks: Geneva Dress, Seine Jeans, Foundation Tee
2. Torrid
Sizes: 10 to 30
Style: Trendy, feminine, everyday wear
🛍️ Why We Love It:
Torrid has been a cornerstone of plus-size fashion for years, and for good reason. As one of the original brands built exclusively for curvier bodies, Torrid consistently delivers on fit, comfort, and style. Whether you’re looking for jeans that hug in all the right places, supportive lingerie that doesn’t sacrifice style, or flirty dresses for a night out, Torrid has it all. Their collections are updated frequently, making it easy to find fresh, on-trend pieces that reflect your personality — whether your vibe is casual, romantic, edgy, or all of the above.
👉 Top Picks: Premium Stretch Denim, Fit & Flare Dresses, Bralettes
3. Eloquii
Sizes: 14 to 32
Style: Bold, fashion-forward, versatile from office to weekend
🛍️ Why We Love It:
Eloquii is a standout brand for plus-size women who want to make a statement without compromising on fit or quality. Known for its bold, trend-savvy designs, Eloquii expertly blends high-fashion aesthetics with practical wearability. Whether you’re dressing for an important meeting, a weekend brunch, or a special occasion, Eloquii’s pieces—from sharp blazers and sleek midi skirts to daring jumpsuits—offer the perfect balance of sophistication and edge. Their commitment to size inclusivity means every item is tailored specifically to flatter fuller figures, so you can feel confident and stylish no matter the event.
👉 Top Picks: Blazers, Midi Skirts, Jumpsuits
4. Good American
Sizes: 00 to 32+
Style: Sexy, sporty, body-positive
🛍️ Why We Love It:
Co-founded by Khloé Kardashian, Good American has quickly become a favorite for those seeking denim and activewear that celebrate curves rather than conceal them. With a strong focus on body positivity and fit innovation, Good American’s pieces are designed to enhance your natural shape and boost confidence. Whether you’re slipping into their signature Good Legs jeans, sleek bodysuits, or sculpting swimwear, each item is crafted to provide comfort, support, and style that feels unapologetically bold. The brand’s broad size range ensures that everyone can find flattering, trend-forward options that fit perfectly.
👉 Top Picks: Good Legs Jeans, Bodysuits, Sculpting Swimwear
5. Girlfriend Collective
Sizes: XXS to 6XL
Style: Sustainable, athleisure, minimalist
🛍️ Why We Love It:
For those who prioritize both style and sustainability, Girlfriend Collective offers a standout option in plus-size activewear. Their commitment to eco-friendly practices means each piece is crafted from recycled materials, reducing environmental impact without sacrificing performance or comfort. The brand’s inclusive sizing—from XXS to 6XL—ensures everyone can enjoy their thoughtfully designed leggings, supportive sports bras, and versatile bike shorts. Whether you’re hitting the gym, running errands, or lounging at home, Girlfriend Collective’s minimalist, flattering designs make sustainable fashion feel effortlessly cool and comfortable.
👉 Top Picks: High-Rise Leggings, Compressive Sports Bras, Bike Shorts
6. Target (Ava & Viv, Wild Fable, Universal Thread)
Sizes: Up to 4X
Style: Affordable, trendy, casual
🛍️ Why We Love It:
Target has become a go-to destination for plus-size shoppers seeking stylish, budget-friendly options without sacrificing quality or trendiness. Their exclusive in-house brands—Ava & Viv, Wild Fable, and Universal Thread—offer a wide variety of casual and on-trend pieces designed with curvier bodies in mind. Whether you need versatile denim, playful tiered dresses, or statement graphic tees, Target refreshes its collections frequently to keep you looking current without breaking the bank. It’s the perfect place to build a functional, fashionable wardrobe that fits both your style and your budget.
👉 Top Picks: Denim, Tiered Dresses, Graphic Tees
7. ASOS Curve
Sizes: 14 to 28 (U.S.)
Style: Edgy, youthful, fashion-forward
🛍️ Why We Love It:
ASOS Curve is a go-to destination for younger plus-size shoppers who crave bold, trend-setting pieces that make a statement. Whether you’re gearing up for a festival, a night out, or just want to express your unique style, ASOS Curve offers an exciting range of crop tops, co-ords, and party dresses that bring fresh energy to plus-size fashion. The brand combines runway-inspired designs with wallet-friendly prices, making it easy to experiment with fashion-forward looks that stand out from the crowd.
👉 Top Picks: Crop Tops, Co-ords, Plus-Size Party Dresses
8. 11 Honoré
Sizes: 12 to 26
Style: Luxury, elevated, designer fashion
🛍️ Why We Love It:
If you’re seeking high-end, runway-worthy fashion tailored specifically for plus-size women, 11 Honoré is the ultimate destination. This luxury retailer curates exclusive collections from top designers who create pieces with elevated silhouettes and impeccable craftsmanship for curvier bodies. Whether you’re looking for show-stopping evening gowns, sharply tailored jackets, or sleek trousers, 11 Honoré offers investment-worthy styles that blend sophistication with perfect fit — styles you won’t easily find in traditional department stores.
👉 Top Picks: Evening Gowns, Structured Jackets, Tailored Trousers
9. Fashion to Figure
Sizes: 12 to 28
Style: Bold, trendy, party-ready
🛍️ Why We Love It:
For those who live to make an entrance, Fashion to Figure is the ultimate destination for plus-size party fashion. This brand embraces curves with confidence, offering bold, sexy silhouettes that highlight your shape and celebrate your style. From eye-catching prints to trendy cuts, their collection features everything from curve-hugging dresses and statement jumpsuits to edgy faux leather pieces. Best of all, the prices are accessible, so you can build a wardrobe full of head-turning looks for every special occasion.
👉 Top Picks: Curve-Hugging Dresses, Jumpsuits, Faux Leather
💬 Final Thoughts
In 2025, plus-size fashion in the U.S. has become a powerful movement. It celebrates diversity, confidence, and individuality. Whether you want a polished professional wardrobe or everyday pieces that make you feel great, these brands deliver. They prove one thing: fashion should fit you, not the other way around.
What’s exciting is the wide range of options. From luxury designer labels to budget-friendly favorites, there’s something for everyone. No matter your style, lifestyle, or budget, the perfect fit is out there. Embrace your curves, try new looks, and wear what makes you feel unstoppable.
Frequently Asked Questions (FAQ)
Q: What size range is considered plus size?
A: In the U.S., plus size typically starts at size 14 or 16 and goes up from there. However, many brands now offer inclusive sizing that starts even smaller or extends well beyond traditional plus sizes.
Q: How can I find the right fit when shopping plus-size clothing online?
A: Always check each brand’s size chart carefully, as sizing can vary. Measure yourself (bust, waist, hips) and compare with the chart. Reading customer reviews and looking for brands known for consistent fit can also help.
Q: Are plus-size clothes more expensive than straight sizes?
A: Pricing varies widely depending on the brand, materials, and design. Some plus-size brands focus on affordable fashion, while others offer luxury designer options. The key is finding brands that balance quality and price for your budget.
Q: What styles are most flattering for plus-size bodies?
A: Flattering styles vary by individual preference and body shape, but many plus-size wearers love pieces with tailored cuts, stretchy fabrics, strategic seams, and designs that highlight their favorite features. Brands that design specifically for plus sizes often nail this balance.
Q: Can I find trendy, fashion-forward plus-size clothing?
A: Absolutely! Many brands on this list (like Eloquii, ASOS Curve, and Fashion to Figure) specialize in the latest trends, so you don’t have to compromise style for fit.
Q: Are there sustainable plus-size fashion options?
A: Yes! Brands like Girlfriend Collective focus on eco-conscious materials and ethical production while offering inclusive sizing — perfect for fashion lovers who want to shop sustainably.
Silvia Heart is a lifestyle and wellness writer with a background in apparel and a degree in fashion. She blends creativity with practical insights, guiding readers toward intentional, balanced living. Through her approachable style and thoughtful storytelling, Silvia inspires her community to embrace both everyday joy and personal growth.
